Programme overview

An evidence-based programme proven to address unprofessional behaviour and improve safety culture

The Promoting Professional Accountability (PPA) Programme provides healthcare organisations with a sustainable, organisation-wide framework to achieve the highest levels of safety and reliability. It helps to identify, engage with and hold accountable staff who demonstrate repeated unprofessional behaviour.

Organisation-wide culture change

Organisation-wide culture change takes many years. We know that healthcare organisations strive for a culture where all staff feel comfortable to speak up face-to-face. However in some instances staff may feel it is not possible, safe, or effective to do so. In these instances, this is an important opportunity for your organisation to ‘sub in’ and share the message on their behalf.

In the first instance this can be done through a manager or leader. However if that is not possible, safe or effective, then using a reporting tool to act as a safety net to gather the information to be used as feedback is an important next step.

The PPA Programme provides a framework for defining critical safety and professionalism standards, and identifying, measuring and addressing behaviours that undermine them.

Addressing unprofessional behaviour

Research and experience has identified that unprofessional behaviour regularly goes unaddressed by colleagues and leaders as it can be difficult to define, is often open to interpretation and is frequently challenged when it is called. The PPA Programme helps organisations quantify unprofessional behaviour and contextualise it in terms of ‘unsafe care’, providing leaders and organisations with the confidence and mechanisms to address it.

The programme can be implemented in a single unit through to the entire organisation. Importantly it builds on the professionalism and commitment of the majority of staff, while ensuring the actions of no one individual can undermine a culture of safety and reliability.

Proven programme

The Promoting Professional Accountability Programme is built on the extensive experience of Cognitive Institute and our partner, the Center for Patient and Professional Advocacy, Vanderbilt University Medical Center.

In partnership with Vanderbilt University

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Download course brochure

An evidence-based programme proven to address unprofessional behaviour unprofessional behaviour and improve safety culture.

The Promoting Professional Accountability (PPA) Programme provides healthcare organisations with a sustainable, organisation-wide framework and training to achieve the highest levels of safety and reliability.

Download course brochure

Download course brochure

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