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Visual Assets

Cognitive Institute > Brand Hub and Guidelines > Visual Assets

Our core brand colours


COGNITIVE BLUE

RGB 0.161.228
CMYK 100.10.0.0
HEX #00A1E4
PANTONE 2191c

COGNITIVE TINT

RGB 212.239.252
CMYK 15.0.0.0
HEX #D4EFFC
PANTONE Process Cyan 15%

Supporting colours


ROYAL BLUE

RGB 23.66.144
CMYK 100.80.5.0
HEX #174290
   

ACCENT BLUE

RGB 93.204.242
CMYK 54.0.2.0
HEX #5DCCF2
   

SOFT GREY

RGB 230.230.230
CMYK 0.0.0.10
HEX #E6E6E6
   

GREY TINT

RGB 243.245.249
CMYK 3.2.0.0
HEX #F3F5F9
   

Typography and Fonts


Our brand typographic style uses a simple, modern and unique font called FS Emeric. This font will help to carry the brand personality by being professional, approachable and modern. For any externally facing communications FS Emeric should be used and is available to buy from Fontsmith.com.

Where possible use FS Emeric, if it is unavailable Arial should be adopted. When using the Arial system font, the general typogrpahic rules and styles apply.

Headings can be uppercase or sentence case, and generally appear in Thin, Light, Regular and Medium. Bolder styles can be used if there is a requirement for emphasis. Below are some examples of appropriate type size/leading/tracking for headings.

  • Bullets use the standard square glyph.
  • When bullet content extends over multiple lines, the text should be aligned like this example, and must not flow underneath the bullet glyph.

Photography


Photography is an evocative medium. It’s a powerful way to connect with audiences.

The right image can have an immediate impact and create a lasting impression. Our audience can relate to the people featured in our photography.

Preferably, people are portrayed naturally and not posed. The style must be confident, simple, understated, clean and modern. Use strong, aspirational yet accessible images that show people as they really are.

Always avoid using images of doctors in white coats, as this contravenes infection control standards in many countries.

Illustration and iconography


Our illustration style is used in digital and print mediums to provide further explanation to our written materials.

It is a simple, easy to understand combination of iconography and gender/race neutral illustrative symbols.

Need more information?

Download the full style guide document

Download

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OUR BRAND LOGOS

Logo Versions, Size, Position and Examples of Use
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OUR BRAND LOGOS

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VISUAL ASSETS

Colours, Typography, Illustration and Photography Styles
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VISUAL ASSETS

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USING OUR BRAND

Riders, Disclaimers, Trademarks and Referencing in text
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USING OUR BRAND

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BRAND FAQs

Frequently Asked Questions
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BRAND FAQs

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Programmes & Courses

  • Accountability and Professionalism
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  • Communication in Challenging Situations
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  • Clinician Wellbeing and Resilience
  • Individual Performance

Contact Us

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Int:  +61 7 3511 5000

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Postal: PO Box 1013,
Milton QLD 4064 Australia

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Cognitive Institute is the trading name of Cognitive Consulting Group Pty Ltd (“CCG”) ABN 47 070 825 188. CCG is a wholly owned subsidiary of The Medical Protection Society Limited (“MPS”), a company limited by guarantee registered in England with company number 36142 at Level 19, The Shard, 32 London Bridge Street, London, SE1 9SG. MPS is not an insurance company. All the benefits of membership of MPS are discretionary as set out in the Memorandum and Articles of Association.

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