COGNITIVE BLUE
| RGB | 0.161.228 |
| CMYK | 100.10.0.0 |
| HEX | #00A1E4 |
| PANTONE | 2191c |
COGNITIVE TINT
| RGB | 212.239.252 |
| CMYK | 15.0.0.0 |
| HEX | #D4EFFC |
| PANTONE | Process Cyan 15% |
ROYAL BLUE
| RGB | 23.66.144 |
| CMYK | 100.80.5.0 |
| HEX | #174290 |
ACCENT BLUE
| RGB | 93.204.242 |
| CMYK | 54.0.2.0 |
| HEX | #5DCCF2 |
SOFT GREY
| RGB | 230.230.230 |
| CMYK | 0.0.0.10 |
| HEX | #E6E6E6 |
GREY TINT
| RGB | 243.245.249 |
| CMYK | 3.2.0.0 |
| HEX | #F3F5F9 |
Our brand typographic style uses a simple, modern and unique font called FS Emeric. This font will help to carry the brand personality by being professional, approachable and modern. For any externally facing communications FS Emeric should be used and is available to buy from Fontsmith.com.
Where possible use FS Emeric, if it is unavailable Arial should be adopted. When using the Arial system font, the general typogrpahic rules and styles apply.
Headings can be uppercase or sentence case, and generally appear in Thin, Light, Regular and Medium. Bolder styles can be used if there is a requirement for emphasis. Below are some examples of appropriate type size/leading/tracking for headings.
Photography is an evocative medium. It’s a powerful way to connect with audiences.
The right image can have an immediate impact and create a lasting impression. Our audience can relate to the people featured in our photography.
Preferably, people are portrayed naturally and not posed. The style must be confident, simple, understated, clean and modern. Use strong, aspirational yet accessible images that show people as they really are.
Always avoid using images of doctors in white coats, as this contravenes infection control standards in many countries.
Our illustration style is used in digital and print mediums to provide further explanation to our written materials.
It is a simple, easy to understand combination of iconography and gender/race neutral illustrative symbols.
Download the full style guide document
